welcome

I am an experienced design leader.

I combine imagination with strategic thinking.

I use design to enable business success.

Key Clients

Building striking and empowering brand environments globally.

My Contribution:

  • Team & Project Leadership

  • Furniture, Interior & Installation Design

  • Process Design for rollout and scaleup

MONKI

MONKI

Monki Interior Design Team Culture

Monki World

Monki Rollout Example; Window kit

Monki City of Oil and Steel

Monki Community Co-creation Chandeliers

Monki Fabricville Office Spaces

Using a Human Centred Design approach to catalyse transformation at scale and lead the fashion industry into a sustainable future.

My Contribution:

  • Team & Project Leadership

  • Development of H&M (brand) Customer Experience in Store

H&M Group Innovation Studio

H&M Group Innovation Studio

H&M Group Design Studio Leadership

H&M Project Lighthouse: Store CX Vision

H&M Project Cupcake: Checkout Experience Vision

Creating conceptual and joyful products and imagery.

My Contribution:

  • Creative Direction

  • Branding

  • Visual Design & Illustration

Additional Projects

Additional Projects

Painting Department

Second Hand Still Life

Our Theory of Watches

Kaf

Drawn To Paperhouse

Montagist

References

“I have had the privilege of working with Sarah for almost 15 years. She has impressed me with her exceptional design talent, dedication, and inspiring leadership. I know her to be someone who exceeds her goals with remarkable precision and creativity. Her work is consistently of the highest quality, reflecting not only her technical proficiency but also her keen eye for aesthetics and innovation.”

Catharina Frankander, Founder Electric Dreams and Founder H&M Group Design Studio

“Sarah has a strong eye for details yet the importance of the bigger picture and how to balance those perspectives. With this ability Sarah will deliver great results no matter if the role requires high performance from a look & feel perspective or a solution catering for smartness, ROI or adaptability from an operations perspective.”

Anna Erasmie, Head of NCG Procurement, H&M Group

“During my time at in different roles at Monki I had the privilege to work with Sarah for eight years, both as a trusted manager and an outstandingly skilled colleague.
Sarah’s passion for creative leadership and her deep understanding of the brand lead to a strong concept for its physical retail representation and a one-of-its-kind customer experience.”

Isabelle Kievenheim, Head of Store Development, & Other Stories

Get in touch, I’d love to hear from you.

Sarah.otley@gmail.com
+46 70 273 9512